This book review argues that, according to Rappaport, tea is unlike other "morality" products because it:

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Question :

This book review argues that, according to Rappaport, tea is unlike other "morality" products because it:

Started 2 months ago by Shashank in

A.
appealed to a universal group and not just to a niche section of people.
B.
had an actual beneficial effect on social interaction and society in general.
C.
was actively encouraged by interest groups in the government.
D.
was marketed by a wide range of interest groups.

Option B is the correct answer.

Explanatory Answer

The author talks about morality marketing and states that 'tea is......a world apart “ an astonishingsuccess story in which tea marketers not only succeeded in conveying a sense of moral elevation to the consumer but also arguably did advance the cause of civilisation and community'. So, the correct choice is option B.