Which one of the following best sums up the overall purpose of the examples of Casper and Glossier in the passage?
Started 2 months ago by Shashank in
Explanatory Answer
The author first cites the examples of Casper and Glossier while discussing companies that 'have sprouted up to offer consumers freedom from choice'. That is, they are exceptions to the dominant trend of flooding consumers with choice. However, the author does not leave it at that. He argues that even these start-ups promising simplicity of choice will be pushed toward overwhelming variety due to the steep growth expectations from investors. That is, though they are exceptions now, Casper and Glossier may transform into what they are exceptions to.
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