Having an understanding of some commonly used Marketing Models can alter how the interviewer perceives you, here's one of the most commonly used models: The AIDA Model

The AIDA model is a marketing framework designed to guide potential customers from initial awareness to the final purchase action. It consists of four key stages:

Attention: This is achieved through eye-catching advertising, compelling headlines, or engaging social media content.

Interest: Sparking interest by showcasing the product's unique features and benefits. This involves educating the audience about how the product stands out from competitors and its specific advantages.

Desire: Cultivating a strong desire for the product. This is done by connecting the product's features to the audience's personal needs or goals.

Action: Driving the audience to action, such as purchasing or signing up for a service.