1. One argument is that actors that do not fit within a single, well-defined category may suffer an “illegitimacy discount”.
2. Others believe that complex identities confuse audiences about an organization’s role or purpose.
3. Some organizations have complex and multidimensional identities that span or combine categories, while other organizations possess narrow identities.
4. Identity is one of the most important features of organizations, but there exist opposing views among sociologists about how identity affects organizational performance.
5. Those who think that complex identities are beneficial point to the strategic advantages of ambiguity, and organizations’ potential to differentiate themselves from competitors.