The rise of e-commerce has revolutionized the retail landscape, profoundly impacting traditional retail methods:

• Convenience of Online Shopping: Customers enjoy the ease of accessing a wide range of products online, leading to decreased foot traffic in physical stores.
• Adaptation by Traditional Retailers: In response, many brick-and-mortar stores are:

-          Integrating online and offline experiences.

-          Offering unique in-store services that can't be replicated online.

-          Enhancing customer engagement through digital platforms.

Despite these efforts, traditional retailers face the challenge of balancing the immediacy and sensory experience of in-store shopping with the convenience and variety e-commerce offers. The future of retail hinges on creating a seamless integration of these two facets, utilizing technology to enrich the overall consumer experience.