The STP Marketing Model, which stands for Segmentation, Targeting, and Positioning, is a fundamental framework businesses use to create effective marketing strategies. 

Segmentation:

• Segmentation involves dividing the market into distinct groups based on shared characteristics.
• These characteristics can include demographics, psychographics, behavior, or geographic factors.
• The goal is to recognize different consumer needs, preferences, and behaviors within each segment.

Targeting:

• Targeting is selecting one or more segments to focus on for marketing efforts.
• It helps businesses allocate resources effectively and tailor their marketing messages.
• By targeting specific segments, companies can better reach their ideal customers.

Positioning:

• Positioning defines how a brand wants to be perceived in the minds of consumers.
• It emphasizes the unique benefits and value a product or service offers.
• Brand positioning differentiates it from competitors and connects emotionally with the target audience.