It can be inferred that the author considers the Keep America Beautiful organisation:

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Question :

Started 2 weeks ago by Shashank in

A.
a "greenwash" because it was a benevolent attempt to improve public recycling habits.
B.
a sham as it diverted attention away from the role of corporates in plastics pollution.
C.
an important step in sensitising producers to the need to tackle plastics pollution.
D.
an innovative example of a collaborative corporate social responsibility initiative.

Option B is the correct answer.

Explanatory Answer

See paragraph 4: ‘This clever misdirection .... Keep America Beautiful....the first corporate greenwashing front as it has helped shift the public focus to consumer recycling behavior and actively thwarted legislation that would increase extended producer responsibility for waste management’.