Based on the passage, all of the following can be inferred about consumer behaviour EXCEPT that:
Started 2 months ago by Shashank in
Explanatory Answer
The question asks us to choose the answer option that cannot be inferred from the passage.
Option 1 states that ‘too many options have made it difficult for consumers to trust products’. This is clearly inferred from the passage, which talks of consumer ‘choice anxiety’ and describes companies with limited product options as ‘selling nice things, but maybe more importantly, they’re selling a confidence in those things, and an ability to opt out of the stuff rat race’.
Option 2 states that ‘consumers are susceptible to marketing images that they see on social media.’ This too, is mentioned in the passage: ‘Indeed, choice fatigue is one reason so many people gravitate toward lifestyle influencers on Instagram...’
Option 3 says that ‘having too many product options can be overwhelming for consumers’. This relates to ‘choice anxiety’ described in the passage.
Only option 4 – that consumers tend to prefer products by start-ups over those by established companies—is not inferred from the passage.
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